Logo's - Digital Design

What makes a good logo?

• No more than three colours
• Simple
• Bold
• Stands out

Why does a logo need to be simple?

• Recognisable
• Memorable
• Popular

Why make a logo so you can remember it?

• Make the brand popular
• Make money for the business

Practice Photoshop Effects - Digital Design

Photoshop Effects:

1. Tiles - Filter, Stylize , Tiles
2. Black and White - Image, Mode, Greyscale, Flatten, Discard
3. Pen/Paintbrush Tool - Brush, Colour, Draw
4. Stretch Image/Layer - Ctrl whilst moving
5. Cut Our/ Magic Wand Layer - Magic Wand, Edit, Cut or Lasso Tool, Select, Inverse, Edit, Cut

Magic Wand -  This effect doesn't work very well as it either leaves white marks or cuts out bits that you don't want it to.









Lasso Tool - As you can see the lasso tool is much better as you can control which parts are deleted and which parts stay the same. It creates a much more natural looking image.

Photo shoot plan - Contextual Studies

Model: Sophie Holden.
Photographer: Liam Jump.
Location: Oldham College Studio.
Garment: A black and burgundy paneled corset with a cage skirt, fishnet tights and black heeled boots.
Make up and Hair: Sophie will bring her own base make up such as foundation and powder etc. Then I will provide the eyelashes, lipstick, white eyebrow pencil, mascara and white hairspray. Sophie will arrive with her hair straight and flat so that I can spray it white for her. She will arrive at 10am so that I have time to do her makeup and hair before the shoot.
Accessories: Sophie will bring her own shoes as then they will be the right size. The shoes will be black, high heeled boots with studs along the heel.
Poses: I have not yet decided which poses I would like Sophie to do as the skirt will make it difficult for her to sit down.
Camera: The photographer will provide the camera, if needs be he will book it from college.

Timing plan:
5-15 minutes- I will show the model and the photographer my moodboard so that he knows what I want the pictures to look like and she knows how I want her to look and pose.
15-75 minutes- I will do the model's hair and make up before I help her get dressed into the garment. This will take around an hour. Whilst we are doing this the photographer will be setting up the studio.
75-85 minutes- I will discuss the lighting and setup with the photographer whilst the model is in the studio so that we can make any adjustments before we start.
85-90 minutes- The photographer will take some test shots whilst the model relaxes and gets used to things. Any final adjustments need can be made.
90-120 minutes- The shoot will begin and we will get as many different shots and different poses as possible. When we are finished I will get the photos off the photographer straight away so there is no chance of never receiving them or seeing them again.

Hopefully the shoot will go well and myself, the photographer and the model will each have a set of photos for our portfolio. If not it is an experience gained and any mistakes will be learnt from.

Moodboard for Photo Shoot - Digital Design

 

I have created this moodboard so that I can show it to my model, photographer and hair and makeup artists on the day of my photo shoot. After seeing this the model will have an idea of how to pose, the makeup and hair artists will know what you want the model to look like to match the garment and the photographer will know howyou want the pictures to look. I want my model to have her hair and eyebrows white so they will contrast with the dark eye makeup and dark lips. I want the location to be in an old, stone building.

Brief for Unit 7 - Digital Design

How To Organise A Fashion Photo shoot - Contextual Studies

What you will need:

• a model
• a fashion photographer with a good camera
• hair and makeup artists
• a stylist
• a location
• a theme
• your final garments
• accessories
• an assistant

5 top tips for organising a photo shoot:

1. First of all you will need a theme. This theme will determine the garment you make, what your model will look like, the way the hair will be styled and the makeup will be done and the location of the shoot. It doesn't have to be too complicated but remember that everything from the moment you choose your theme will have to link to it.
2. Secondly you will need a model. The model will either 'make or break' the shoot. The model that you choose will need to relate to your theme. Think of any specific features the model may need. For example, if your model has tattoos will it link to the theme? To find a model there are many social networking sites on which you can make contact with not only models but also stylists, makeup artists and photographers. If you cannot find a model on these sites then use a family member or a friend.
3. Next you will need a makeup artist. Makeup artists do not only make the model look more attractive, they also act as an extra pair of eyes on set e.g. if a piece of hair is astray or a bra strap is showing they may notice it when you didn't. You can find makeup artists in the same way that you find models or, if you have a more professional model they may help you to make contact with their favourite makeup artist.
4. After this you will need to find a location to shoot your photos in and a specific date and time that your team will be free. Remember that the location always needs to link with the theme regardless of whether it is at a studio, outdoors or indoors.
5. The final and most important thing you need to organise a photo shoot is communication. You need to communicate with your team to organise a specific date and time that everybody will be ready to shoot. You also need to send your team photos of makeup and poses which relate to your theme so that they have an idea of what they are doing on the day of the shoot. Make sure that all the team has your number and you have theirs and remind everybody of the time and place the day before the shoot.

Finally, always remember to have fun!

Pros of a photo shoot:

• Helps you to document the garments that you have made and create a portfolio.
• Gives you experience of working with other people such as models and photographers.
• When you are first starting out photo shoots are a great way to help everybody out. A copy of the final photos will be sent to all the team for their portfolios.
• It is a great way to meet people and good photographers etc. that you may want to use on future shoots.

Cons of a photo shoot:

• You may have unreliable models or makeup artists that do not turn up on the day and then you have no shoot.
• Your model may be inexperienced and the photos may not turn out the way you want them too.
• You may make the model look amazing in your garment and extraordinary makeup however if she is awkward then the photos will not turn out well.
• People may forget things on the day and it may ruin your shoot e.g. shoes to match the garment etc.

What Is Social Media? - Digital Design

What is Social Media?
Social media is a site on the internet on which you can connect with other people.

How many social networking sites can you name?

• Facebook
• Twitter
• Instagram
• Deviant Art
• Polyvore
• Tumblr
• Blogger
• Bebo

What is the point of social networking?
The point of social networking is so that you can meet other people and share your interests and talents. Also so that you can promote yourself and get known in the industry you are interested in.

Who are you trying to meet?

• Photographers
• Artists
• Models
• Journalists
• Fashion Editors
• Graphic Designers
• Other designers
• Make-up Artists
• Hair Stylists
• Stylists

Why Was Christian Dior's 'New Look' So Shocking? - Contextual Studies

In the 1940's, during the war, women were given jobs and freedom from the four walls of their homes however this newfound freedom was because their husbands and relatives were fighting in a war and it also meant that they were 'gradually stripped' of their femininity. Clothes took on a 'military style' and frills and trims felt 'out of place'. It became more normal for women to wear trousers as they had to be practical whilst they were working in factories or on farms. Fabrics became scarce and clothing factories joined the war effort meaning people had to make the most of the clothing they already owned. They had to mend clothes and adapt them, the Government even held classes to teach how to make do and mend. 'Fashion became a distant dream' to the women in the 1940's.
However, in February 1947 Christian Dior brought back fashion with his New Look. The New Look consisted of 'soft, sloping shoulders over cinched-in waists and full skirts which came to mid-calf'. The expensive fabrics, bustles, bows and wide Magyar sleeves were a huge change from the straight skirts and padded shoulders of the military style outfits. The shape of the New Look designs gave the person wearing them an hourglass silhouette, a massive change in itself, making women feel more sophisticated and elegant. At first hardly anybody could afford to have an outfit made in the style of the New Look because the country was still suffering from shortages in materials and clothes rationing was still in place. However, paper pattern companies such as Vogue produced designs that could be made at home and eventually rationing ended in 1949 so factories were able to mass produce clothing again. By the early fifties everyone was wearing the New Look.

Research Related To My Theme - Design

Gothic Burlesque

Burlesque

• The word first appeared in the early 16th century, in the title of Francesco Berni's 'Opere Burlesche'.
• The word burlesque has been used in the English language since the 17th century.
• Burlesque began as a literary, dramatic or musical work intended to cause laughter by caricaturing the manner of serious works.
• In the 1860-1940's the word burlesque referred to a performance in variety show format. Burlesque was a popular show during this time, shown in cabarets, clubs and theatres and featuring bawdy comedy and female striptease.
• In recent years burlesque has resurfaced and this is shown in the annual conventions such as Vancouver International Burlesque Festival and Miss Exotic World Pageant.

American Burlesque

American burlesque started off in the early 1840's as a show containing magicians, acrobats, singers and the odd exotic dancer. At the end of the 19th century the American style burlesque flourished with the increasing focus on female nudity. The transition from burlesque on the old lines to the striptease it is now was gradual however the strippers eventually replaced the singing and dancing. In New York, Mayor Fiorello LaGuardia clamped down on burlesque effectively putting it out of business in the in the early 1940's. However, burlesque shows continued on a lower scale and have resurfaced in the recent years.

Gothic

• The word gothic is usually associated with the words dark, mysterious and exotic.
• Gothic clothing is dark, sometimes morbid fashion and style of dress with complex features.
• Typical gothic fashion usually includes black hair, lips and clothes, dark eyeliner and dark nails.
• Gothic styles originate from punks, Victorians and Elizabethans.
• The goth subculture began in the early 1980's as an offshoot of the earlier punk genre.

Ted Polhemus, a writer and photographer, described goth fashion as 'a profusion of black velvets, lace, fishnets, leather tinged with scarlet or purple, accessorized with tightly laced corsets, gloves, precarious stilettos and silver jewellery depicting religious or occult themes'.

Artists Related To My Work - Digital Design

 

 

Antonio Berardi is a fashion designer who started his career by doing an apprenticeship with John Galliano. I found this picture of a fashion illustration created by him in the book Fashion Illustrations by Fashion Designers. I chose this image as part of my research as the ruffled collars drawn by him fits in with my Gothic Burlesque circus theme and is later recreated in some of my rough illustrations.
























 

I also found an illustration, in the same book, by Jorgen Simosen. It shows a gathered skirt which is layered and ends just above the knees at the front but trails longer at the back. This skirt shape and style is recreated in a few different ways in my rough illustrations.













In the book Fashion Today I found several images of corsets and skirts which are recreated and redrawn in my illustrations.

The Corset 1962, photo by Jeanloup Sieff















Dolce & Gabbana 1991-1992

Model: Kristen McMenamy, photo by Miles Aldridge 1996

Krizia bustier 1992, photo by G. Gastel

 
 


Alexander McQueen, Dazed and Confused 1998, photo by Nick Knight


















All of the above pictures were found in books however i took some of the photos and also researched them on the internet. After a few giving me hardly any information I found that the photo showing Kristen McMenamy wearing a corset lead me to a site called Style.com. This website told of a few designers showing a darker side to their designs, giving links to zombies and vampires, in the fall of 2013. One of the designers mentioned in the article was called Gareth Pugh and I found some of his work quite interesting and found that it linked to my theme in certain ways such as the colour scheme and the materials used. After researching little more into the collection I found that he used bin bags in some of his designs and this piece of information may come in handy when I am deciding the final materials to use in my garment.

Another artist who has created designs that have inspired my work is Christian Dior with his 'New Look'. The New Look is basically just an hourglass silhouette with a drawn in waist and wider hips. The hourglass silhouette created by Dior has been shown in many of my rough illustrations. Images of Dior's 'New Look' are shown below. The images have been taken by myself in a museum.